We are trying to use the features of CRM and are stuggling to set up a Marketing Campaign. We are attempting to use CRM to market to existing customers and to prospects. We have taken on a new product line and will sell the new product line to both existing customers and to prospects that we have not sold to. We think we should treat both customers and propsects as “Leads” for this new product line. Is that correct? When we add customers and prospects to the Members of the Marketing Campaign, do we add them as a “Lead” or as a “Contact”? Any guidance is greatly appreciated.

@dougmcbride79For your questions above, marketing campaigns are a great tool to get potential new business, reengage existing clients...and to track your ROI on if the campaign is successful or not.The system will allow you to tie in existing business accounts (existing customers, vendors, and prospects, as well as leads) if you wish to use the campaign to any of them) As you see in the drop down of the members tab on the Campaigns screen. The system will populate the email on the account profile if there is one.I dont see a need to use the “Leads” Screen for existing clients...since they are already in the system as contacts in acumatica, the leads are more so for beginning prospects, for your sales team to reach out to.Hope this clarifies!

Answer

First time user of CRM needs help with Customers and Prospects

Forum|Forum|11 months ago
December 7, 2024
8 replies
127 views

dougmcbride79
Semi-Pro I

We are trying to use the features of CRM and are stuggling to set up a Marketing Campaign. We are attempting to use CRM to market to existing customers and to prospects. We have taken on a new product line and will sell the new product line to both existing customers and to prospects that we have not sold to.

We think we should treat both customers and propsects as “Leads” for this new product line. Is that correct?
When we add customers and prospects to the Members of the Marketing Campaign, do we add them as a “Lead” or as a “Contact”?

Any guidance is greatly appreciated.

Best answer by mianniello80

@dougmcbride79

For your questions above, marketing campaigns are a great tool to get potential new business, reengage existing clients...and to track your ROI on if the campaign is successful or not.

The system will allow you to tie in existing business accounts (existing customers, vendors, and prospects, as well as leads) if you wish to use the campaign to any of them) As you see in the drop down of the members tab on the Campaigns screen. The system will populate the email on the account profile if there is one.

I dont see a need to use the “Leads” Screen for existing clients...since they are already in the system as contacts in acumatica, the leads are more so for beginning prospects, for your sales team to reach out to.

Hope this clarifies!

+15

darylbowman
Forum|Forum|11 months ago
December 11, 2024

bump

Daryl ⚡Freelance Acumatica Developer (MVP🏆) for hire ⏩ linkedin.com/in/darylbowman

dougmcbride79
Author
Semi-Pro I
Forum|Forum|11 months ago
December 11, 2024

What is “bump”?

+15

darylbowman
Forum|Forum|11 months ago
December 11, 2024

Most contributors are watching the first couple pages of recent posts. If a post goes too long without any action, it can be helpful to bump it back up to the top.

Daryl ⚡Freelance Acumatica Developer (MVP🏆) for hire ⏩ linkedin.com/in/darylbowman

dougmcbride79
Author
Semi-Pro I
Forum|Forum|11 months ago
December 11, 2024

Thank you so much. Greatly appreciated.

Chris Hackett
Acumatica Community Manager
Forum|Forum|9 months ago
February 4, 2025

Hi @dougmcbride79 were you able to find a solution? Thank you!

Chris ~ Let us know how we're doing: https://forms.office.com/r/xmJUdZ1QE5 - A member helped you, please *Like* their post. A member provided an answer to your question, please mark it as *Best Answer*.

dougmcbride79
Author
Semi-Pro I
Forum|Forum|9 months ago
February 5, 2025

No answer yet. Still hopeful.

mianniello80
Varsity II
Answer
Forum|Forum|5 months ago
June 26, 2025

@dougmcbride79

For your questions above, marketing campaigns are a great tool to get potential new business, reengage existing clients...and to track your ROI on if the campaign is successful or not.

The system will allow you to tie in existing business accounts (existing customers, vendors, and prospects, as well as leads) if you wish to use the campaign to any of them) As you see in the drop down of the members tab on the Campaigns screen. The system will populate the email on the account profile if there is one.

Hope this clarifies!

wrudofker
Freshman I
Forum|Forum|4 months ago
July 29, 2025

We are new to the Acumatica community as we recently completed a successful 2-way, real time integration of Acumatica with our cloud-based CRM, WiredContact for a client. If you are still struggling with how to manage campaigns with leads / customers, feel free to reach out.

Wendy

Wendy R., wendy@wiredcontact.com

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