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Event/Conference ROI tracking

  • October 3, 2025
  • 1 reply
  • 27 views

I wanted to pick peoples brains on methods to track our Event/Conference ROI with related expenses.

 

Currently, I do not see a way to link an Expense Claim to a Marketing Campaign. I am creating a marketing campaign for each of our future attending conferences and will have Leads/Opportunity linked via Source to track sales, but tracking related expenses to a specific conference has been a manual process. 

1 reply

bwhite49
Captain II
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  • Captain II
  • October 3, 2025

A UDF field would probably work well here.

I would create an attribute that looks like this to record the campaign ID. 

After the attribute is created, you can add the attribute as a UDF onto the expense screen. This guide covers that process well.

How to Create and add User-defined field Attribute in Acumatica screen

From there you can link a campaign to your expenses. No code. Once you are comfortable doing this, you can set a field up in less than 5 minutes.